Despite the fact that modest fashion is expected to grow into $484 billion market by 2019, the category is still very much underserved. But, a new e-commerce destination is hoping to cater to one slice of that demographic. Whereas brands like Ibtihaj Muhammad's Louella fills the need for affordable everyday wear, The Modist, launching Wednesday, is going after the luxury modest fashion consumer — a segment that, according to the online store, produces 630,000 online search terms globally.

"We have long known and understood the frustration that a modest dresser goes through to find fashionable and trendy pieces that fit the parameters within which she chooses to dress and that fit her personal sartorial preferences," Ghizlan Guenez, Modist's founder and CEO, told Refinery29. "[She] has historically not found many destinations both online and offline that truly address her needs in a thought-through, considered, and elevated end to end experience kind of way. She has had to spend a lot of time curating fashion from countless retailers to find what works for her and fits her preferences be it long sleeves, long hems, opacity of clothes or styling that is sensible yet stylish."

There's also the fact that many brands and marketers might not get what modest dressing is about — and subsequently have a misconception that it can't be fashionable — further limiting a shopper's options. "It was just a matter of time before a solution to this problem which millions of women across the globe face was presented," Guenez noted.

The Modist team is split between Dubai and London, but its customer base is global: The website ships to 100 countries, looking to the Middle East, U.S., U.K., Germany, Malaysia, Indonesia, and Singapore as its target markets. "The modest fashion market is large and is virtually untapped," explained Guenez. "We aim to offer a luxury proposition to women globally who dress modestly across faiths, cultures, and lifestyles, through a platform that addresses their needs in a fashion forward way that breaks down preconceived notions and changes perceptions." In order to achieve this mission, Modist will be more than a place to shop: It'll speak to and create space for a consumer that's been largely ignored despite its spending power through editorials, stock edits, and an in-house magazine.

Cheap Bridesmaid Dresses Online, Cheap Dresses UK-QueenieBridesmaid
Buy cheap bridesmaid dresses UK online at QueenieBridesmaid.co.uk. We have a wide range of Cheap Bridesmaid Dresses Online for you to choose.

出典 : http://www.queeniebridesmaid.co.uk/cheap-bridesmaid-dresses-online